The internet is an excellent tool for getting your business out there to the world. There will always be somebody looking for the type of service/product you are offering — and where they look is typically within a search engine.
You might have heard about SEO in relation to written content or website building — but what is it exactly? Today, we’ll get you up to speed on what Search Engine Optimization is and how it is vital for your website’s success. Choosing to go with Searchific can possibly change your life, or at the very least, provide your website/company a much-needed boost!
What Is An SEO Service?
When you search for a specific thing inside of a search engine, multiple things are happening. The search engine is trying to find the best possible results to bring you the most helpful content with the order of relevance beginning from the top of the search list.
It is largely understood how websites are ranked, but it is not quite exactly known how Google’s algorithm works. What we do know is that Google’s algorithm is intelligent enough to differentiate between good and poor content while picking out the utmost relevant websites for the user to visit.
Search engine optimization or SEO is a process that involves getting the attention of the search algorithm. How this is done involves changing a website to specifically cater to this purpose. This is mainly done by using keywords that people search for in written content and linking to your site with sharing. The basic concept of Search Engine Optimization is simple, but the act of carrying it out isn’t always foolproof. This is why many websites turn to an Durham SEO company to give them the needed boost for success.
Is Search Engine Optimization Worth It Anymore?
You might be wondering “Do I really need my website to cater to SEO?”. And the short answer is yes. But simply saying this doesn’t paint the whole picture of how important Search Engine Optimization is for websites.
Think about your searching habits daily; when you are seeking a specific thing, are you making it past the first page of search results? The truth is that the first page is where people typically look for their needs and this is due to Google ranking what it considers to be the best results first which then leads people to be satisfied with the first handful of links.
If your website is sitting on the second page and beyond, then it is essentially lost in the abyss. This means your traffic will be significantly less than what it would be if it were on the first page of results – ideally near the top of that page. What search engine optimization does is let people know that you exist and can provide what they are looking for.
As you can see, SEO is quite critical to web traffic, and thus, having a website optimized for the top rankings can have a significant impact on revenue. In the long run, investing in an Search Engine Optimization service will pay for itself.
How Much Does It Cost For SEO Consultants In Durham?
If you are interested in getting started with an SEO consultant in Durham, there are financial matters to consider first. A service such as this is an investment and it is up to you to decide what level of service you want to go with.
To get started with an SEO project, you will need to discuss your goals and current website situation with Searachific’s professionals, as these factor into the overall cost.The consultation is a great way to take both new websites and existing websites to new levels, but the starting and ending point both factor into how much of an investment Search Engine Optimization will be for you.
To remain relevant to Google’s algorithm, a website needs to keep up to date with new content that is related to what the site is about. This is whyso many different services are offered for businesses who wish for a largely hands-free SEO service. In the end, investing in Search Engine Optimization is investing in your future! Call us today! (858) 299-8397
What Other Online Marketing Do We Offer?
Google My Business
When searching for a restaurant or shop on google, there is a good chance that on the search page itself, you’ll be able to see the company’s rating, location, and phone number. This is called “My Business” from Google. It is a service that lets people interact with your business and quickly see what you are all about as well as your quality of service.
With a good rating, beneficial reviews, and your business popping up in front of people in general, Google My Business is a critical element for local businesses. An example of how Google My Business helps is with services such as reputation management which leads to higher rankings in maps. In addition to this, adding the information that people need to see can lead to a business being at the top of local search results — and Google is a search engine where you definitely want to be seen.
Marketing is important for any business, and ensuring that people know that you exist even when not searching for keywords that relate to your website is vital for success.
Digital marketing is an incredibly broad topic, but in short — it is any type of marketing that is done digitally. Examples of digital marketing can include social media marketing, guest posting, and video-based marketing. Digital marketing is essential in this internet reliant world and it is where people will see your business.
Pay-per-click advertising is a form of marketing where a website is paying a small fee each time somebody clicks said ad. The idea of this form of advertising is that the clicks will generate revenue when people make purchases. This can be highly beneficial when the intended results fall into place. It may sound counterintuitive at first to pay for clicks, but the sales gained should heavily outweigh the small fee. In addition to this, PPC offers retargeting — which involves serving ads to users who have visited your website.
PPC advertising falls under Google Adsense and Facebook Ads. Both are relied on by many businesses to get people to enter their website. They operate based on the user’s interests. For example: if someone was recently looking for glasses, they might get ads from companies that provide frames or full sets of glasses. They can also match ads with people of a certain demographic. With this intelligent, narrowed advertising, PPC ad services can lead to your business being exposed to people who are interested in what you offer.
Overall, using PPC advertising should be a consideration for a business that has received good feedback already. The potential for increased traffic and sales will waive the “pay” part of PPC.