FAQ

SEO stands for search engine optimization. It refers to methods used to help your website become more visible in organic search results in search engines like Google, Bing, and Yahoo.

Organic search results appear in search engines, for free, based on the search engine’s algorithm. Paid search results are the links that advertisers pay to appear on different search engines. They typically appear at the top or side of a page.

A meta description is the text that appears under a website link in a search engine result that explains what the website is about.

The short answer is yes, meta descriptions still matter. What matters in a meta description have changed as the algorithm changes. The key thing to know is that the content needs to have your main keyword and that it’s compelling enough to make readers want to click so you can improve conversion rates on your website.

If your company name happens to have your main keyword, that’s great, but don’t go buying digitalmarketingsocialmediaseovideomarketing.com just for the sake of having it in your domain.

There is no such thing as the “right” number of keywords on a page, mostly because that isn’t how you should think about keyword optimization. In fact, using a keyword too many times which is called “keyword stuffing” can result in search engines penalizing you. Only use keywords when it makes sense in your content. You’ll find enough natural opportunities to include keywords so it’s not worth worrying about.

Inbound links are links from other websites that connect to your content. Internal links are links that connect pages within your site. Both types of links are valuable in SEO.

When a search engine looks through the content on your website, it’s “crawling” your site and as the search engine crawls your site, it “indexes” the content that will appear in the search engine. While everything is “crawled,” not all content is “indexed.” Search engines pick what content they will and won’t index.

There are a few things that factor into how quickly (or slowly) results will come. Those things include, but aren’t limited to: How much content you create and the quality of that content, the size of your site along with strong or weak domain authority. There is no such thing as a “quick fix” when it comes to SEO. It’s a waiting game… at least a week, but probably closer to a month or two, before you consider changing your SEO strategy. And honestly, closer to 6 months if you’re brand new to SEO.