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Google Adwords And Retargeting
Have you ever noticed the advertisements all over the web that are based on your internet activity? Those ads are the result of Google Adwords and it’s something you can implement for your business too! It’s a very popular way to increase your customer base and you too can reap the benefits that Google’s advertising platform offers!
What Is Adwords And How Does It Work?
While you may know Adwords for its banner ads that appear on your favorite websites, there is a bit more to it than that. Adwords is Google’s advertising platform that helps many businesses get more exposure by tailoring ads based on what people are actively searching for.
There are multiple forms of advertising that Google Ads offers such as search engine ads that you can choose to show either locally or globally. However, one of the key elements this tool offers is retargeting. Retargeting is an essential form of advertising that can help gain customers that otherwise would not have followed through with a purchase.
What Is Ad Retargeting?
Brand recognition is a key element in marketing. If people can feel that they can trust a certain company, the ROI of that company will most likely increase. This is where retargeting comes in…
Ad retargeting helps to get people more familiar with your brand by showing ads to those who have already visited your website. This is an effective form of advertising because it is targeted at people who have already shown interest in what you are offering. It is said only 2 percent of website visitors end up making a purchase on the first visit which is why having potential customers return is a powerful tool. There are many instances where someone wants to purchase what you are offering, but aren’t fully ready to commit. Ad retargeting ensures that they won’t forget about your business when they need what you are offering.
How Do I Run Google Retargeting Campaigns?
Like with many of Google’s services, Adwords is relatively accessible and it is simple to get started with it. However, there are some key things that you will want to understand before you get started. For example, your audience avatar, your goals, budget, putting together campaigns, etc.
Running your Adwords account is something that can be easily taken off your plate as a business owner. An Adwords manager in Lexington can help you monitor and manage your campaigns more effectively so you can focus on doing the things you do best… like running your business. Call us Today! (858) 299-8440
How Much Does A Google Adwords Manager Cost In Lexington?
A Google Adwords account Manager falls under the label of a PPC account manager. It depends on the kind of campaigns you want to run and what you are willing to spend. However, we believe that the service will pay for itself in the long run like it has for many clients.