What Is A PPC Agency?
To first understand what a PPC agency does, you have to understand how it can benefit your business.
PPC stands for pay-per-click, and it does what it sounds like– you are purchasing visits to your website. But why would you want to pay people to come to your website? Aren’t the visitors supposed to provide potential revenue?
While it sounds like the exact opposite of what you want to be doing, PPC is designed to get more people to your website so it increases the chances of a purchase. You are paying, for example — Google, to display your ad to a large audience that is actively looking for what you are offering.
It is an effective marketing strategy, and if you play it right, you’ll see substantially more visitors and revenue. Effectively mitigating the slight cost when someone clicks on your ad. Working with a specialized Google PPC Agency, or a pay per click expert, in general, can bring you the results that you thought you could only dream of.
A PPC agencies in Lexington handle the responsibilities that relate to this SEO service such as finding the most effective keywords people are searching for that relate to your business, monitoring campaigns so they are effective (making adjustments as necessary), and creating new ads.Contact Us
Next, we have performance-based pricing. Agencies are paid based on their client’s performance — for example, the more sales a client makes, the more the funds the agency receives. Each agency works differently in the end in terms of pricing model and depending on the size, budget, and even the way your company operates (do you have seasonal promotions for example?). One pricing model might be excellent while the other isn’t affordable or workable.
If you are interested in getting started, there is no better time than now. Contact us about what you are looking for and we will work with you!