Is Search Engine Optimization Worth it Anymore?
You might be wondering “Do I really need my website to cater to SEO?”. And the short answer is yes. But simply saying this doesn’t paint the whole picture of how important Search Engine Optimization is for websites.
Think about your searching habits daily; when you are seeking a specific thing, are you making it past the first page of search results? The truth is that the first page is where people typically look for their needs and this is due to Google ranking what it considers to be the best results first which then leads people to be satisfied with the first handful of links.
If your website is sitting on the second page and beyond, then it is essentially lost in the abyss. This means your traffic will be significantly less than what it would be if it were on the first page of results – ideally near the top of that page. What search engine optimization does is let people know that you exist and can provide what they are looking for.
As you can see, SEO is quite critical to web traffic, and thus, having a website optimized for the top rankings can have a significant impact on revenue. In the long run, investing in an Search Engine Optimization service will pay for itself.