To first understand what a PPC agency does, you have to understand how it can benefit your business.
PPC stands for pay-per-click, and it does what it sounds like– you are purchasing visits to your website. But why would you want to pay people to come to your website? Aren’t the visitors supposed to provide potential revenue?
While it sounds like the exact opposite of what you want to be doing, PPC is designed to get more people to your website so it increases the chances of a purchase. You are paying, for example — Google, to display your ad to a large audience that is actively looking for what you are offering.