Facebook ads are one of the most popular ways businesses choose to advertise themselves. It is easy to see why — Facebook themselves report that over 2 billion people per month use Facebook. This staggering number of users means that there are always going to be people that any company can potentially sell to. Just imagine where your business could go with just a small percentage of those users coming directly to your website.
Creating a Facebook ads account to put your name out there is one of the best decisions you can make in digital marketing. Playing your cards right means returns on your investment — and today we will be focusing on one of the best aspects of Facebook marketing: ad retargeting.