The Four Key Components of a
SEO, or search engine optimization, is a critical aspect of digital marketing aimed at improving a website’s visibility and driving organic traffic from search engines.
Keyword research involves identifying the keywords and phrases your target audience will likely use when searching for products or services like yours.
On-page SEO optimizes website content, code, and structure for search engines, covering keywords, titles, meta descriptions, and internal links.
Off-page SEO refers to the activities you do outside your website to improve its ranking in search engines. This involves link building, social media, and content marketing.
Technical SEO refers to the technical aspects of your website that can affect its performance in search engines. This involves speed, crawlability, mobile optimization, and security.