Search Engine Optimization
Businesses seek ways to engage & convert Internet users into loyal audiences. two popular approaches are widely adopted by brands.
We will tackle how SEO boosts your brand credibility and how to ensure the strategy’s results are long-lasting. Let’s begin.
Digital marketing tries to capture a broad audience because it focuses on increasing conversions.
SEO, on the other hand, targets specific audiences and their search intent. This targeted approach increases your conversions.
The top three Google search results get 54.4% of all clicks. Think about the organic traffic you’ll get if you occupy one of those coveted spots.
SEO practices aim to place you in these positions by convincing search engines you’re a reliable source of information. A higher ranking equals more traffic.
Unlike digital marketing, SEO can run without a hefty initial investment and ongoing costs. You need an SEO expert and patience to kickstart your SEO strategy.
Digital marketing requires investing in PPC, which costs money whenever someone clicks on your ad.
Digital marketing emphasizes conversions before other aspects of a brand. SEO, on the other hand, tries to improve people’s perception of a business.
Digital marketing gets you faster initial results than SEO. A paid ad will appear on everyone’s SERP at the same time.
However, it’s not sustainable unless you plan to spend money on an ad forever. Conversely, SEO is slow to realize results, but they last a long time.