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Some know it as PPC, while others know it as Pay-Per-Click. Either way PPC is a type of marketing strategy that most businesses use to market one’s company or brand. Systems like Searchific actively use this form of strategy to assist companies with their biggest marketing threat, that is, generating traffic.

PPC Basics

PPC, or Pay-Per-Click, is a marketing tool that allows for companies to obtain traffic or views due to a strategically placed advertisement where each ad click amounts to money paid to the advertiser. In most cases, search engine advertising is the most common form of PPC as it allows for the advertisers to render sponsor links that appears when certain business related keywords are used.

A lot of effort goes into creating a sound PPC campaign. Searchific succeeds by using different ways, for example, identifying and crafting the right keywords or proper ad text and using those keywords accordingly into advertisement groups or PPC landing pages with a clear call-for-action mission to ensure high optimization. Ads are then rated on a quality score to determine their performance. Based on a good score, search engines would then reward the advertisers accordingly for the more ad clicks made. However, things begin to get more interesting when social media enters the mix.

When and Where to Use PPC

Facebook and YouTube are a haven ground for Pay-Per-Click ads. Why? A 2020 marketing study showed that over a billion people currently use Facebook with users watching about 8 billion videos on the platform per day. Another report states that thanks to channels like YouTube, just videos alone have boosted global internet traffic up to 80% in 2019. This simply means that because these forms of social media networks are very active it seems only likely that PPC ads would follow them.

How Facebook PPC works is that the advertiser pays each time someone would click on their Facebook ad. They can also be further charged depending on video views. However, this form of PPC campaign can generate more traffic onto your website and help to increase sales along the way. Currently, Facebook uses 9 different types of ad placements:

Facebook Audience Network

Facebook Mobile Newsfeed

Facebook Desktop Newsfeed

The Right-Hand Column

Instagram Stories

Instagram Feeds

Facebook Instant Articles

Facebook Suggested Videos

Facebook In-Stream Videos

A great advantage is that the Facebook PPC ads can be merged with Google Ad words. Google Ads is a platform that enables a company to generate an ad that can be directly seen in Google’s search engine. Here, the users can bid on keywords where each click is paid for. Depending on the quality or relevance of the keyword and the highest bid made can determine whose ad is seen first on the list.

Other PPC Options to Consider

Google Ads is also working with YouTube on creating ads on their channel. The merge allows for advertisers to target their right viewers and study their behaviors based on their recent Google search history. This way, marketers can easily target their prospect audience who may have recently searched for their product or have indirectly watched their video ads. There are three types of YouTube advertisements that all marketers should bear in mind when determining their marketing strategy:

Preroll Ads

These are un-skippable and appear midway into an existing video.

TrueView Ads

Firstly, In-stream Ads, which are ‘skippable ads’ that are attached to a main video. Secondly, In-Display Ads (or now known as Video Discovery Ads) appear during a YouTube search.


These are very short ads, about 6 seconds, that are placed before the video starts.

As content marketing continues to expand based on its importance in an advertisement driven world, see how Searchific can help identify your PPC concerns and help create a tailored strategy plan that works solely for you.

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