Are you having difficulty getting your website in Google’s search results? You may be wondering why you don’t show up at all, or worse-why other websites appear to be ranking above yours.
Nobody sets out trying to have a negative experience with search engine optimization (SEO). As a business owner, it is important to understand the importance of appearing in the top search engine rankings. Appearing high in the SERPs is required if you want to drive traffic to your website and generate more exposure for your products or services.
Why You’re Not Showing Up On Google
Google penalizes websites that violate its published guidelines and this can lead to poor visibility in its SERPs. Knowing the potential reasons why your website isn’t showing up in Google can help you identify the issues and make corrections quickly. In this article, we look at 7 of the most common mistakes made by webmasters when it comes to SEO and what steps you can take to get back on track.
1. Your Google My Business Isn’t Verified
Google My Business is a free online listing tool that allows businesses to manage their online presence across Google, including Search and Maps. It is important to make sure your business is verified on Google My Business as this will help you appear in the local search results. If you’re not showing up in search results on Google, it could be because your google business profiles and business details like business address, and/or business category, and business description aren’t verified. Having a verified Google My Business (GMB) page is an important factor for ranking well in local search engine results pages (SERPs). Not only does verifying this information help improve your local SEO rankings, but it also ensures that customers have access to accurate and up-to-date information about your business.
How To Fix It:
The verification process for your business on Google My Business is a simple process. All you need to do is log in to your account and click the “Verify Now” button. You will then be asked to provide some information about your business, such as its business location or physical address, phone number, and email address. Once you have provided this information, Google will send you a postcard with a verification process code that you can use to verify your business.
2. Your Website Isn’t Indexed
Google indexes websites in order to show them in its search results. If your website isn’t indexed, it won’t appear in the SERPs. This can happen if you have recently launched a new website or if you have made changes to an existing one that Google hasn’t yet picked up on.
How To Fix It:
You can check to see if your website is indexed by using the site: operator in Google. Simply type “site:” followed by your domain name into the search bar and hit enter. If your website isn’t indexed, you can submit it to Google for indexing. You can do this through the Search Console or by submitting a sitemap directly to Google.
3. Your Website Has Low-Quality Content
Google’s algorithm is designed to reward websites that provide high-quality content. If your website has low-quality content, it won’t rank as highly in the SERPs. This can be due to a number of factors, such as duplicate content, thin content, and poor relevant keyword or keyword stuffing.
How To Fix It:
The first step is to identify any areas of your website that may be causing problems. You can use a tool such as Screaming Frog to crawl your website and identify any issues with content quality. Once you have identified the problem areas, you can start making improvements by adding more high-quality information or rewriting existing content to make it more engaging for potential customers.
4. Your Website Has Poor User Experience
Google takes user experience into account when ranking websites in its SERPs. If your website has a poor user experience, it won’t rank as highly as other websites that offer a better experience. This can be due to slow loading times, confusing navigation, or intrusive pop-ups.
How To Fix It:
Improving the user experience of your website is an ongoing process and there are many factors to consider. Start by testing the loading speed of your website and optimizing any images or code that may be slowing it down. You should also review the navigation of your website to make sure it is easy to use and consider removing any intrusive pop-ups or ads.
5. Your Website Has Too Many Ads
Google doesn’t like websites that are overloaded with ads as this can have a negative impact on the user experience. If your website has too many ads, it won’t rank as highly in the SERPs.
How To Fix It:
The first step is to review the number of ads on your website and consider removing any that are unnecessary or intrusive. You should also make sure that any ads you do have are relevant to the content on your website and don’t detract from the user experience.
6. Your Website Has Too Many Outbound Links
Google’s algorithm takes into account the number of outbound links on a website. If your website has too many outbound links, it won’t rank as highly in the SERPs.
How To Fix It:
The first step is to review the number of outbound links on your website and consider removing any that are unnecessary or irrelevant. You should also make sure that any outbound links you do have are relevant to the content on your website and don’t detract from the user experience.
7. Your Website Is Not Optimized For Mobile
Google’s algorithm takes into account whether or not a website is optimized for mobile devices. If your website is not optimized for mobile, it won’t rank as highly in the SERPs.
How To Fix It:
The first step is to review your website and make sure it is optimized for mobile devices. This includes making sure the layout is responsive, images are optimized for smaller screens, and content is easy to read on a mobile device. You should also consider using a tool such as Google’s Mobile-Friendly Test to check if your website passes Google’s mobile-friendly criteria.
Tips on Optimising Your Website for Maximum SERP Visibility
Once you have identified and fixed any issues with your website, it’s time to focus on building backlinks. Backlinks are an important factor in Google’s algorithm and can help to boost your rankings. You should focus on building high-quality backlinks from relevant websites and avoid using any link-building tactics that could be seen as manipulative or spammy.
You should also make sure you are regularly updating your website with fresh content and optimizing existing content for SEO. This will help to keep your website relevant and ensure it is ranking as highly as possible in the SERPs.
Once you have addressed the issues above, it’s time to focus on optimizing your website. This can be done by optimizing your content for SEO and making sure it is relevant to the keywords you are targeting. You should also make sure you are regularly updating your website with fresh content and using social media to promote your content. Additionally, you should look into building backlinks from relevant websites to help boost your rankings.
Finally, it is important to make sure your business is following all of Google’s guidelines. This includes making sure you are not engaging in any deceptive or manipulative practices and that your website is compliant with Google’s webmaster guidelines.
By following the steps outlined above, you should be able to improve your website’s visibility in the SERPs and start showing up in Google search results.
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