Nothing is better than raising a toast with clinking glasses to a newly launched website that looks amazing. Yet a few weeks or months later, many companies wonder where all the customers have gone. It is because websites require regular maintenance along with marketing efforts. You must ensure your website has the potential audience’s attention […]
Search Engine Optimisation (SEO) is vital to creating and maintaining an effective online presence for any business. Without it, you can find yourself missing out on potential customers and not taking advantage of the traffic that could be visiting your website. Google Analytics is a powerful tool that can help you maximize the results of […]
Are you looking to make an impact with your social media marketing campaign? The world of social media is vast. In 2023, nearly 5 billion people are actively using different platforms around the globe, a figure expected to grow to almost 6 billion by 2027. If you’re hoping to succeed in reaching your target audience, […]
Search results, whether paid or organic, are how users can find your website. As a marketer, you know that paid ads and organic listings are essential. Nowadays, 68% of online experiences begin with a search engine. Paid search ads grew by $132 in 2022. You should also know about search engine marketing advantages and disadvantages […]
Imagine you’re in a crowded marketplace, trying to sell your product to potential customers. With so much noise and competition, how do you make sure your voice is heard? The same goes for your website in the vast ocean of the internet. While two-thirds of Google searches are zero-click ones, the remaining 35% is allocated […]
After all, SEO is an unpredictable territory for all, no matter how long you have been exploring it. For beginners, especially, the game is a little tougher to start with and play as you go. You need to take a proactive approach towards website SEO and ensure that your website aligns with all the ranking […]
There’s nothing worse than wasting time trying to find products or information on a cluttered, disorganized website. Statistics back up this sentiment, with nearly 75% of people reporting they give up on non-responsive sites and half that number stating poor content as their reason for leaving. Fortunately, with the right SEO structuring practices, you can […]
Search Engine Optimization has become the foundation of efficient online marketing strategies. As the industry continues to grow, reaching a potential worth of over $50 billion by 2023, having an effective SEO plan is essential for any business that wants to compete in today’s digital landscape. With a strong, triggered SEO plan, you can keep […]
It seems that artificial intelligence (AI) is everywhere these days, with news articles dropping daily analyzing its impact on various industries. One area of the digital world that is rapidly transitioning to AI-assisted technologies is search engine optimization (SEO). According to recent estimates, it’s possible that 90% of all digital content will be produced by […]
You could make the most incredible, most revolutionary product in the world, but if you don’t know how to find your target audience, your business is in trouble. Knowing your ideal customer is crucial to success, but it can be tricky. According to Shopify, 91% of customers are more likely to buy from brands that […]
