Do you know that only the top 5 websites on search engine landing pages manage to secure most of the clicks? According to experts, these top-ranking sites receive around 67% of the clicks and the rest of the websites struggle to muster traffic.
If you think that SEO and digital marketing tools are critical for business growth, you are right. But, you also need to know that everyone thinks alike. Therefore, the competition is outrageous and you need to be at the top of the list to draw attention.
This brings the discussion to the point that how SEO analytics can help secure a top position to grow uninterruptedly. Let’s begin by understanding how effective SEO tools can benefit your website in various ways. But, first, let us comprehend what SEO analytics stands for.
What Is SEO Analytics?
Search engine optimization analytics or SEO analytics refers to the method of procuring, tracking and breaking down data related to marketing stunts. This precise analysis helps the organization figure out the proper SEO effort they should put in to make the marketing moves more ROI-bearing.
With such detailed comprehension, marketing experts can also devise plans that are more appropriate and seize hidden opportunities. When it comes to SEO tools for analytics, Google Analytics remains the most widely used one.
This one is free and offers meaningful insight that every business can use for growth and expansion. Exchanging Google Analytics reporting between team members is an effective way of coordinating effortlessly.
Additionally, such exchanges help the entire team work more efficiently to achieve a common goal. For businesses, numbers remain the most reliable key metrics for calculating growth and planning expansion.
This is what Google Analytics provides every business owner with. This SEO tool offers extensive statistics related to marketing moves to establish the efficacy or inadequacy of a particular SEO campaign.
If the numbers match the expected volumes, the marketing effort is considered effective. Otherwise, the marketing team looks for a more appropriate SEO strategy to reach their SEO goals.
Be it the ways to generate more organic traffic or create more organic traffic for the website, statistics-based data always turns out to be a perfect measure for marketing. Now that you have understood that SEO analytics and Google analytics are not two different phenomena, let’s dive deeper into the depths of understanding how it works.
How SEO Analytics Help Improve Your Business
Google Analytics can help you optimize your business website in more ways than one. Here is how you can keep a close check on your website’s performance with the help of this efficient SEO tool.
1. Bounce Rate Tracking
Before discussing bounce rate tracking, let’s understand what bounce rate refers to. To begin with, bounce rate can cloud your view if you are not using Google Analytics for analyzing your website’s performance. Suppose a hundred customers visit your website every day.
Now if only 10 or 15 out of them finally purchase something from your site, where the rest are going? Yes, you got that right – they bounced back. Effectively, you have a 15% conversion rate and an 85% bounce rate.
This is indeed deceptive if you do not know the underlying process. Without SEO analytics, you will feel puzzled. One of the primary benefits of using Google Analytics remains that it makes the entire process more traceable.
The dashboard offers every number you need to now relate to the footfall and real conversion on an hourly to monthly basis. With this data, you can also figure out the busiest hours for your online website and set your SEO campaigns accordingly.
In the end, all you invest in marketing goes into tracking the customers. With Google Analytics insight, you can plan your marketing moves precisely. Therefore, conversion rates jump up and you get to realize the intended business volume growth.
2. Identifying New Markets
Suppose you consider your local area to be the target market for your business. When you operate online, people from across the world reach out to your products and services. Therefore, you might actually have a good market beyond the limited territories of your area.
But, no business would take the risk of expanding its marketing efforts without knowing the potential of such a move for sure. This is where the Google Analytics tool comes in. It helps you track the number of people checking on your products and services from around the world.
Sometimes, the results turn out to be quite surprising. You might see more people from international sources visiting your website than local ones. Once you know the numbers, you can set a plan in motion.
Expert marketing agents use the same data for proposing global expansion plans. Get in touch with the best marketing agency near you and go global with your products and services.
3. Know About Effective Content
If you are planning on improving your website ranking, you need to focus on the content you have on your website. Anything that delivers information or looks good might not be SEO-perfect all the time. In simple words, the variety of content which will work for your range of products and services often depends on several other parameters than just quality.
For example, the age composition of your target audience should be a point you should keep in mind while generating website content. Something that works perfectly well for the young generation might not appeal to older people.
If your products have a mixed bundle audience, the content should be effective enough to appeal to everyone from eight to eighty. This is where Google Analytics data can help. You will get a clear idea of which pages are getting more views and engagement time and draw an idea of what the target audience prefers.
Therefore, you can develop content based on real-time feedback and not fickle presumptions. As a result, you finally see your revenue figures swelling consequent upon fair conversion rates.
4. The Pattern of Behavior flow
Besides checking the bounce rate of your website, you should also focus on the behavior flow of the customers, visiting your website. SEO analytics offers a graphical representation of certain customer behaviors as well.
The behavior flow pattern is one such graphical diagram that shows the path taken by customers to explore your website, You will find the pages they first reached, the last one they were on before abandoning the site and all the other pages they visited in between.
You can also find out the minutes spent on each of the pages by the visitors. This illustrated behavior helps the marketing planners understand where the customer might have felt more engaged or otherwise.
5. Checking User Flow
User flow might sound a lot like behavior flow but these two are entirely two different metrics. As already discussed, behavior flow tracks the movement path of customers in a platform. On the other hand, user flow considers the flow of customers into a website from different channels or sources.
Therefore, user flow is undoubtedly a broader thing than behavior flow. Businesses looking for effective market reach expansion or global market penetration might find this method particularly helpful. This one shows how customers from a specific geographic location are flooding the platform as compared to other regions.
This metric also offers the analysis a valuable insight into how different marketing channels are performing differently in fetching traffic. In short, this method helps understand the most effective and responsive sources for any business. Therefore, you can design your marketing plan accordingly.
6. Trend Analysis
The market has always been an unpredictable place and no trend can claim to be permanent in such a volatile environment. Thousands of factors influence the rise and fall of these trends. A keyword that is the most searched one today can slip down the keyword ranking ladder the next day.
If you continue to use the keyword without checking the evolving trend, the traffic might become rare for your website. This is when an SEO analysis tool can save you.
By tracking the latest position of keywords in popular search engine platforms, your Google analytics tool can help you change the keywords right in time. This might help you avoid the sudden regression of conversion rates or traffic.
7. Selective Optimization
Professional websites contain several pages of which customers find only a few most interesting. Google Analytics helps you the business owners and the marketing experts spot the pages the customers prefer the most.
Once you have identified the most visited pages, you can focus on optimizing the content on those pages first. This will help you generate more traffic and inflate the conversion rates exponentially. Adding relevant keywords, altering content from time to time, appending videos to the existing page and more can be a few ways to optimize those pages.
Once the optimization is over, the results will be fast realized. The ROI on this method remains significantly high and the response time is quite low. This is why many marketing experts use this method for registering some easy conversion rate improvement once they take up a digital marketing project for a firm.
8. Pick The Right Keywords
Keywords remain integral to search engine optimization. No matter the quality of your content. If it lacks relevant keywords, it means nothing. For businesses, the results count in the end. Therefore, if content effectively increases the traffic or conversion rate, experts may consider it useful.
This is why finding the most used keywords remains a critical task for optimization. Here two things must coincide – the words people use to search for a particular product and the words you are trying to integrate into your content.
If the two overlap, the resulting content will be immensely effective. How to pick the best keywords for any website or product? Google Keyword Planner is an excellent choice for finding the most relevant keywords for any product or service.
The experts follow the perfect keyword density and placement rule to make sure that the content becomes recognizable for most search engines.
9. Google Search Console
To begin with, you need to connect your Google Search Console with your Google Analytics account. Many experts do not link these two and miss out on a variety of SEO-related data. This connection can be significant for a website’s performance in the long run.
Therefore, linking these two is a must if you are looking for in-depth data analysis. This tool helps you get an idea of how the different keywords are performing. You will often find the second most used keyword is fetching more traffic than the top one.
Keywords do not always perform following a standard rule. Therefore, tracking their performances or responses in action remains critical for getting the whole picture.
Additionally, Google Search Console also helps understand what the visitors are getting as results after entering the keywords. This helps get the entire scenario and devise plans to either continue or improve.
10. Website Speed
Modern time is considered the age of pace. With so many competitors trying their best marketing stunts to snatch market share from their rivals, you cannot be reluctant about your website page. Research has confirmed that any website page that takes more than 2 seconds to load appears to be slow to the visitor.
This surely is not the user experience you would like your visitors to get. Therefore, keeping a close check on the page loading time is essential. This is again one metric that your Google Analytics covers. To check the page load time you have to go to behavior and click on site speed followed by page timing.
You can check this for each page you have and you will get a clear idea of why you are losing a substantial chunk of your visitors. Always remember that finding an alternative has now become a matter of a few clicks. Therefore, you need to be more careful about the user experience factor.
If the users ever find them waiting they will simply leave the site and check with another one. This way, you might lose a lot of customers who otherwise might have been your loyal repeat customers. Use SEO analytics tools optimally to make sure that you do not lose a single customer for your website’s inefficiencies.
To be precise, SEO for all businesses is essential and SEO analytics helps make the website perform better. As an entrepreneur you need to keep one thing in mind: SEO analytics is not a magic tool.
Checking on a single metric won’t help you get the entire picture. For a wholesome understanding, you need to use all the tools for checking all aspects of the website’s performance.