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It should come as no surprise that we are living in a digital age. You might be doing your company more harm than good by not being on social platforms. Undoubtedly, the most-used aspect of this digital life is social media. If you have a business and not leveraging social networks, you are selecting to get left behind. The total number of social media users increased by 4% in 2022. By itself, having your brand’s presence on social media isn’t enough.
You have to leverage the right strategies to popularize your organization on major social media channels. For major brands, social media is about building relationships and leveraging conversions. It is an excellent platform where you can interact with users directly.
In today’s digitized world, connections matter. And there is no better way to foster connections than making your brand visible on social networks. By the end of 2023, ad spending on social platforms is expected to rise to $265 billion.
Therefore, with creative ads, you can convert your target audiences into potential customers. But can a company be successful without social media marketing? Developing your brand’s presence without social media is possible. However, it may be more challenging in this digitized world. Here are some reasons why social media continues to play a crucial role in streamlining brands’ visibility online.
Reasons Why Social Media Matter for Business
Nowadays, approximately 90% of smartphone app users use social media apps. Most digital marketing experts opine that social media apps are the most used applications in all categories. Furthermore, a prominent proportion of your target audience uses social media before deciding to purchase something.
Every successful business has its presence on social media platforms. Social media matters to companies because billions of people use it. Most people nowadays will look for your company’s social presence before buying anything.
And since most social platforms provide visuals, visitors will search your social profile for images of products, services, etc. Another reason why businesses use social media is to level up the competition. If you want to stay on par with your competitors, it is crucial that you use social media for business.
With a client-centric social media marketing strategy, you can make your brand hog the limelight. Here are some reasons why every thriving business harnesses the potential of social media platforms.
You can Monitor the Results Easily
Unless you monitor and analyze your current social media marketing strategy, you won’t have any intel on your strengths and weaknesses. Almost all major social channels nowadays come with built-in analytics platforms.
You can easily keep track of the essential metrics with these integrated analytics platforms. For instance, Facebook has the Facebook Insights platform. It provides business owners with insights like post reach, page views, etc.
A Great Platform to Post Ads
On social media platforms, you can post ads to redirect traffic to your website. With actionable social media content, you can develop ads to sell more products and boost brand recognition. By creating compelling ads, you can target qualified customers.
A Low-Cost Strategy
One of the best things about social media is that it doesn’t cost a penny to sign up. You can post a large variety of brand-specific content for free. However, you have to pay only when you’re using ads. But the ROI of social media ads is impressive and will cover your initial investment.
In a recent survey, it was found that more than 60% of consumers expect businesses to offer customer service through social media.
Trust and authenticity are crucial to consumers. Being active on social media assures them that your business is credible.
Social Media Marketing for Brand Building- Things to Know
Social media marketing requires creativity and strategy. The main objective of every brand is to market its products and services to potential customers. It is so essential that around 93% of marketers leverage social media to fine-tune their marketing endeavors.
To survive in a competitive market, you should be aware of the latest trends. A vast majority of companies harness data derived from social platforms to implement informed business decisions. The best way to rise above your competitors is by leveraging the best social media marketing strategies.
These strategies will also make your company visible to potential customers. Social media can build your brand in the following ways.
Increases the Awareness of your Brand
More than half the world’s population is active on social media. Moreover, social platforms like Facebook, Twitter, Instagram, etc., are the best place to reach potential users. Do you know that more than 80% of Instagram users discover new goods and services on its platform? Undoubtedly, optimizing your company’s presence on social media will fetch you excellent outcomes.
Foster Real Human Connections
Social media offers your brand the ability to create meaningful human connections. With social media marketing tools, you can foster connections that matter. It helps you build authenticity and shows how your brand is embracing its values.
Stay Relevant Among Your Target Audiences
70% of social media users log into their accounts at least once a day. In other words, social media offers you the opportunity to connect with fans and followers. However, it is essential that you keep your social media posts informative and catchy. With an optimized social media marketing campaign, you will always stay relevant among your clients.
Can a Company Be Successful Without Social Media Marketing?
As a business, you can grow your presence without social media. But with social platforms, you can harness the potential of brand build in a cost-effective manner. Here are some ways in which you can grow your business without social media.
- Network on a larger scale
- Develop collaborations
- Improve your website’s organic presence with SEO
- Operate ads online
- Leverage email marketing
- Participate in trade shows
- Host events
- Invest in print ads
So, can a company be successful without social media marketing? Getting a higher volume of clients without social media may be possible. However, the results would take time to show. It is essential to be patient while conducting business operations without social media.
Advertising on Social Platforms
Social platforms are an inexpensive way to promote your company’s goods. Content marketing and the internet are ever-evolving. You will have access to many ways to advertise your services and products. For instance, you can use the following types of social media ads to promote your brand.
- Video ads
- Static image ads
- Ads based on stories
- Messenger ads
But before strategizing marketing techniques on social media, you should comprehend your target audience. You can conduct keyword research and surveys to get a firm understanding of your users. Without knowing your users, you can’t expect to advertise.
Helps your Brand to Target Accurately
With social media ads, you can get powerful targeting options. Reaching the right audience is relatively more straightforward with the best social ads. In 2022, advertisers worldwide have already spent $56 billion on promoting their service offerings on social platforms.
Retargeting Customers with Social Media is Simple
One of the critical reasons behind using social media is to retarget users. Retargeting is a highly effective e-commerce marketing strategy that converts window customers into paying customers. It involves showing customers highly curated ads based on their preferences.
Nowadays, most companies are using social media for retargeting their users. In social media, retargeting works by deriving data from the pixel installed on the website. The pixel is responsible for collecting information about how your visitors are interacting with the website. Some of the standard social media retargeting strategies are:
- Target particular audiences
- Simplify ad messaging with A/B testing
- Using various methods to develop custom audiences
Social Media can Contribute to Search Engine Optimization
Do you know that social media marketing can improve your brand’s organic presence online? Note that social media doesn’t directly contribute to SEO ranking. However, the links shared by you across platforms boost your brand exposure. Some ways in which social media can optimize your company’s organic presence are as follows.
- Enhances the reputation of your brand
- Boosts your local SEO efforts
- Optimizes your company’s online visibility
- Assists with audience-centric content distribution
Most marketers leverage social media advertising to fine-tune their SEO strategies. Social can help your brand improve SEO ranking signals. Furthermore, your company will be able to build search demand with social media.
Your marketing team can generate new content generation ideas with the help of social media. Social media is all about engaging with your audiences. The more you leverage social media marketing, the more likely you’ll be ranked higher.
Social Media’s Growing Importance in 2023
Social media advertising with video content is set to rise to $80 billion in 2024. In 2023, a large number of companies are leveraging social media marketing to reach diverse audience groups. Social platforms are highly interactive and encourage engagement among users.
And with the rise of influencer marketing, brands can’t undermine social media. On social networks, you can partner with influencers to popularize your products and service offerings. Social media has been able to retain its relevance because of the following reasons.
- Targeting
- Reach
- Engagement
- Data
- Influencer marketing
Modern-day customers are more discerning about which brands they support. And before buying from you, they will do a quick search to learn about your company. So, can a company be successful without social media marketing? You can become successful as a brand without social media. However, it would take time to grow your brand. Furthermore, you won’t be able to rise above your competition without social networks. The best way to achieve business growth is by optimizing your company’s social presence.