Artificial Intelligence, or AI, has been redefining digital marketing for various years. Nowadays, AI is widely available to everyone. So, it is common to ask if AI is changing SEO. AI is definitely changing the way marketers used to execute SEO strategies.
From content creation to fine-tuning search engine optimization, Artificial Intelligence is playing a key role. The role of AI is praiseworthy as it can comply with the ever-evolving search engine algorithms. In 2021, AI will have an estimated market value of $16 billion.
However, this value is going to increase to $108 billion by the end of 2028. It is pretty clear how AI will influence a majority of digital marketing strategies, including SEO. SEO powered by AI is the usage of Artificial Intelligence to help a website gain organic traffic.
One of the key highlights of AI is its versatility. With AI, you can conduct keyword research, craft engaging content, and assess SERP rankings. The increasing use of this new technology is transforming SEO nowadays.
AI can also assist you in selecting the best SEO strategy to rank your website at the top. Many digital marketers fear they will invest in technology that won’t do them any good. But your company’s path to technical progress is always through risk. Here are some of the common tools and techniques that will assist you in using AI in SEO.
What is AI in SEO?
AI is already an integral part of our daily lives. For instance, most of us use Google Maps and Alexa to streamline our decision-making process. Even the popular writing assistant Grammarly is powered by AI. It optimizes your content by fixing grammar and removing repetition and fillers.
In SEO, AI can be used for varied purposes. AI can aid with content marketing, SEO writing, content optimization, etc., in the past few years, and most companies have harnessed the power of AI to improve their productivity. AI is based on Natural Language Processing (NLP) which makes it more versatile. The annual growth rate of AI between 2020 and 2027 is 34%. This tells us how AI will affect SEO in the future.
Is AI Changing SEO?
AI is changing SEO and helping it tackle some of the biggest challenges. Therefore, every digital marketer should consider how AI can help them achieve high-volume tasks. In the future, AI will become more essential in optimizing search queries at a larger scale. AI encompasses the following technologies.
- Machine Learning
- Natural Language Processing
- Deep Learning
In SEO, ML and NLP are pretty crucial. This is because search engines rely on these technologies to understand the content. As of 2019, approximately 37% of marketers have used AI to streamline their business operations. AI is changing SEO in the following ways.
- Automating keyword research activities
- Marketers can create content automatically
- Boosting traffic and website growth
- Offering SERP analytics
Creating SEO-Optimized Content with SEO
In SEO, the creation of quality and optimized content is of utmost importance. Nowadays, Google will penalize you for not having quality content on your website. Furthermore, informative and engaging content is a great strategy to decrease the bounce rate of your website.
High-quality content is responsible for boosting the authority of your web platform. Undoubtedly, developing high-quality content that ranks requires more time and resources from your marketing team. However, AI-powered solutions have got you covered.
NLP and Machine Learning models like Chat GPT-3 are empowering digital marketers to create content at a massive scale. GPT-3 is the largest language model ever created. With copywriting tools powered by AI, writers can boost their productivity.
AI is allowing content writers to craft quality content in a fraction of the time. It can also help you write meta descriptions. The quality and overall tone of the content are pretty similar to human writers. Here are some of the common content tools that use NLP models and GPT-3.
AI-generated content can help you achieve your SEO goals. The content generated by AI is based on user intent that helps you get good-quality organic traffic and rankings.
The Best AI-Powered Tools to SEO-Optimize Your Website
Is AI changing SEO? Considering the current trends, AI is definitely changing SEO. More than 80% of industry experts integrate AI into their digital marketing activities to get the best results. So, if you are not using AI, you will be lagging behind your competitors.
AI can help you comply with content quality and other vital metrics like search intent. Here are some of the top AI-powered tools to produce quality content.
- Jasper AI- allows you to write on any type of topic
- Frase- It is the best AI content optimization tool
- Content at Scale- It scales content marketing services
- Outranking- It is currently the most user-friendly AI SEO writing platform
AI in Automated Keyword Research and Grouping
Undoubtedly, keyword research is another crucial component of your SEO strategy. Without keywords, you can’t expect to rank in SERPs. Google processes more than 62000 keyword searches every second. In other words, there are numerous ways in which customers are trying to find information, services, and goods.
Furthermore, selecting which keywords to optimize needs a vast amount of data. It also requires tactical analysis from SEO professionals. Machine Learning is already accelerating the process of selecting the right keyword.
By leveraging the right AI-powered tools, SEO professionals can collect information swiftly. And from a single input, SEO experts can get access to a list of hundreds of keywords. Here are some of the common features of the AI-driven keyword research tools you should know.
- Associated keywords
- Real-time keyword metrics
- Grouping high-volume and low-volume keywords
The future of AI in SEO isn’t about AI replacing human beings. The main role of AI is to take over the most time-consuming tasks in SEOs. For instance, researching the right keywords can be troublesome for your company. The AI-driven tools can help your content and SEO team to research relevant and brand-specific keywords at a rapid pace. You will be able to get good ROI by leveraging AI-powered tools.
How is AI Assisting SEO Professionals with SERP Analytics?
One of the crucial aspects of SEO is to understand SERP properly. It is usually difficult to comprehend how Google promotes and ranks specific web pages. But years of research and inference have helped the SEO industry better understand the intricacies behind SEO rankings.
Nowadays, AI is helping SEO experts to streamline their websites based on search volume and other parameters. The search algorithm of Google is ever-evolving. With the open-source Google APIs, developers will create tools that leverage the extensive SEO dataset.
And when marketers can access more data, they can tweak changes to get the best results. AI-driven tools can actually help SEO experts to iterate more quickly.
AI-Powered Chatbots in Digital Marketing
AI-driven chatbots have been the silent warriors in online marketing. The primary role of chatbots in digital marketing is to boost engagement among audiences. And many website owners are integrating chatbots to ensure a low bounce rate.
With an AI-powered chatbot, you can solve the query of the customer in seconds. The customer can type their queries in the chat box and will receive answers within mere seconds. Chatbots can increase the user experience of your website. Google will rank your website higher if it has a positive and higher user experience.
Is AI changing SEO? Yes, AI is changing SEO rapidly. If you want to stay relevant, complying with the latest changes will be suitable. Content marketers are leveraging AI to solve an array of issues. AI can’t replace human writers and people behind Search Engine Optimization. The best way to use AI is to improve your bottom line. By collaborating with AI, you can witness swift improvements in your website’s organic reach and performance.